3 116 Research Article TR AD SKEPTICISM DEPENDING ON MARKETPLACE SHAPING BEHAVIOURS: SCALE ADAPTATION FOR ACTIVIST CONSUMERS Çağla Pınar Bozoklu Erkan Yıldız Pages 173-188 Received 19 Dec 2019 Accepted 06 Feb 2020 Published 03 Mar 2020 DOI 10.17498/kdeniz.661551 View Article Download PDF Cite