DETERMINATION OF THE FACTORS INFLUENCING MOTIVATION OF FINANCIAL ADVISORS: MUĞLA PROVINCE CASE

Bahar SUVACI

Serap SEYİRDİCİ

Financial consultancy is a profession that acts as a bridge between private businesses, the state and other institutions. Professional motivation is the most important requisite for continuity of this profession. The purpose of this study is to determine the factors influencing the motivation of financial advisors. In this study, data were collected using a semi-structured interview technique. The obtained data were analyzed by descriptive analysis method, which is one of the qualitative analysis methods. For this purpose, face-to-face interviews were made with 15 financial advisors working in Muğla province. Questions were asked to help determine what factors motivate them and what others do not. In the first part of the questionnaire used in the study, there are 6 questions prepared with the aim of obtaining demographic information about participants. Questions about motivational factors were asked in three parts (economic, psycho-social and organizational). There are a total of 19 questions in this section. According to the results of the study, 80% of the participants do not find their earnings sufficient in return for the work they do. In addition, the fact that the profession is not regarded as respectable by the society and that they do not feel very free because their working hours depends on the dates and laws determined by the state were the most important factors that negatively affect the motivation of the participants. Factors such as loving the profession, being appreciated by customers, the job requiring high responsibility, and having very comfortable physical conditions were expressed as motivating aspects of the profession. Technological changes, on the other hand, reduce the motivation of financial advisors by stressing them at first, but become a motivating factor because technology facilitates their work after learning.

Keywords: Financial Advisors, Financial Consultancy Profession, Motivation, Motivational Factors.